The EU Digital Markets Act (DMA) introduces data portability rights that give businesses and users fair and real-time access to valuable data from large online platforms, the Gatekeepers. These rights are designed to open up digital markets, boost innovation, and enhance user control.
Article 6(10) relates to data access for business users.
What does Article 6(10) mean?
Gatekeepers must provide business users and any third party authorised by them with free, high-quality, and real-time access to:
- Data generated by the business user
- Anonymised data generated by end users
- Personal data generated by end users (with their consent)
The data must relate directly to the business user’s products/services.
How does Article 6(10) work in practice?
In practice, businesses can now:
- Build analytics, marketing, and accounting tools based on data about how users interact with their products on gatekeeper platforms
- Create value-added B2B services that help businesses understand and serve their customers better
- Request additional data from the categories above, if it is not currently available
As an example, if you are an app developer:
- What: you can now obtain the same app analytics data as Apple on an equal basis as well as over 100 additional reports for user engagement on iOS and App Store
- How: Access via App Store Connect API, App Store Server API, Analytics Reports API, App Data Transfer API
- When: You can access the data at any moment via the API
- Cost: Free of charge