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Digital Markets Act (DMA)

Review highlights Digital Markets Act remains fit for purpose and has positive impact

  • News announcement
  • 28 April 2026
  • Directorate-General for Competition, Directorate-General for Communications Networks, Content and Technology
  • 1 min read
dsp advertising targeting profiling
© ArtemisDiana - Getty Images

The European Commission's first review of the Digital Markets Act (DMA) found that in the first two years of its application, the DMA remains fit for purpose and has opened up new opportunities for businesses and developers, while giving users more control over their experiences and devices, as well as access to more diverse and innovative digital products and services.

More specifically, the Digital Markets Act has provided Europeans with:

  • The ability to transfer their data when switching between services and devices.
  • The choice to select alternative search engines and web browsers instead of default providers.
  • A meaningful choice about whether to allow gatekeepers to combine their personal data across services, preventing unauthorised profiling.

In addition, the DMA is opening up gatekeeper ecosystems and enabling businesses to compete:

  • Manufacturers of connected devices, such as earphones and smartwatches, are getting access to enhanced interoperability with gatekeeper's operating systems.
  • Alternative browsers and search engines are being increasingly chosen by users as defaults on their devices.
  • Alternative app stores have launched as operating systems have opened up to third-party app stores.
  • New messaging apps have launched thanks to interoperability obligations.

 

DMA Review Report  

Q&A on the DMA Review

Full press release

 

Publication date
28 April 2026
Authors
Directorate-General for Competition | Directorate-General for Communications Networks, Content and Technology