Data access for business users - Article 6(10) DMA

What does Article 6(10) mean?

Gatekeepers must provide business users and any third party authorised by them with free, high-quality, and real-time access to:

• Data generated by the business user
• Anonymised data generated by end users
• Personal data generated by end users (with their consent)

The data must relate directly to the business user’s products/services.

How does Article 6(10) work in practice?

In practice, businesses can now:

• Build analytics, marketing, and accounting tools based on data about how users interact with their products on gatekeeper platforms
• Create value-added B2B services that help businesses understand and serve their customers better
• Request additional data from the categories above, if it is not currently available

As an example, if you are an app developer:

• What: you can now obtain the same app analytics data as Apple on an equal basis as well as over 100 additional reports for user engagement on iOS and App Store
• How: Access via App Store Connect API, App Store Server API, Analytics Reports API, App Data Transfer API
• When: You can access the data at any moment via the API
• Cost: Free of charge